Leadership & Systems: Monthly Book Review

Every month John summarizes a leadership book for you. Use this time to enjoy a great buffet and grow your leadership skills. Leadership, excellence, scaling, setting goals, executing goals, and peak performance are covered. When the leaders grow, everyone benefits.

Having read the book(s) is not required to attend any given class.

January: 

Giftology by John Ruhlin

Never Lose a Customer Again by Joey Coleman

Giftology by John Ruhlin:

"Does it feel like you work in 'a red ocean filled with sharks?' Eat or be eaten. Fierece competition. Survival of the fittest...

What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual resource, you'll discover...

• Why Giftology isn't an expense... it's an investment that can pay off huge.
• How to practice Giftology on a tight budget... it's easy and very effective.
• How to unleash a "Referral Factory," a small army of influencers vouching for you -- no gimmicks, no catches.
• The ten worst gifts... definitely avoid these. (This expanded info's available online. Just follow the link inside! It's my gift to you.)

The average person is hit with at least thirty thousand messages a day, courtesy of that 'red ocean filled with sharks.' Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time."

Never Lose a Customer Again by Joey Coleman:

"Losing customers is the biggest threat facing businesses today -- and yet most companies don't even realize it.

After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in less than one hundred days. They break contracts, cancel memberships, stop using your product, or simply never come back. It happens in every industry from consulting to cell phones to coffee shops.

The good news is that it's easier than you might think to generate long-term loyalty. Joey Coleman teaches companies all over the world exactly what to do during the crucial First 100 Days of the customer relationship. His simple eight-phase methodology will help you identify your customers' emotional needs, guarantee their desired outcome, and turn passive customers into raving fans."

John Ford  is a moneylender with over 220 loans, a rehabber of over 50 homes, a new home builder of over 50 homes, a NC Licensed General Contractor, and a landlord.

3rd Thursday of each month

6:00 - 8:30pm

Prestonwood Country Club

300 Prestonwood Pkwy, Cary, NC 27513

Price: $32 for members. $52 for non-members.

Food: Buffet is included in price.